“Typically people think of celebrities and high profile men undergoing cosmetic surgery” a quote from a well renowned plastic surgeon highlighting the change in the paradigm of male cosmetic surgery. The surgeon explains that more men are appearing in surgeries across the United States and many European countries, such as specialists in wrinkle treatment New York, in the hope of finding a solution to reducing the lines associated with ageing.
Doctors report that the leading clients include “bankers and businessmen”, but more adoption across all income levels is noticeably increasing. Male Botox procedures are on the increase, with a 9% rise in 2010 on the 2009 figures, maintaining its strong growth in 2011, growing by another 8% on 2010. The figures provided by the American Society of Plastic Surgeons, clearly indicate the growing demand and market for surgical procedures while another industry that has experienced substantial growth is that of male beauty products. With sales of such products increasing, men’s consciousness of their appearance is definitely on the increase.
The popularity of Botox with men, as well as women, is due to the non-invasiveness of the surgery due to the relative ease with which it can be performed. However, quite surprising is the increase in Facelift procedures for men, which in 2010 grew by 14% on the year previous. While its popularity is growing there exists a male attitude – albeit, in public – against such procedures, with the figures proving the contrary. Yes, more stigma is attached to male rather than female surgery but this, with time, will progressively change as surgery becomes more commonplace.
With less criticized procedures such as ear-pinning and hair transplants becoming ever more popular, according to dermatologist Fairfield CT, as the procedures are considered more ‘acceptable’. The increases and the ‘acceptance’ of some procedures demonstrate maintenance of the rugged appearance on the outside remains, while within, consciousness of appearance is increasing.
